OneRare - Social Media Graphics
GRAPHICS & IMPLEMENTATION
The project was aimed at revamping OneRare's Social Media Page, and establishing a unique brand identity. With a major focus on colorplay and typography, I have ideated and come up with unique designs that are bold, expressive, playful and impactful at the same time.
VISUAL MOODBOARD
PLANNING THE GRID
The entire mood was based on the theme of 'Neubrutalism', a new graphic trend of 2022 that characterizes elements from those of the 90s in bold contrast colors and stark outlines. I have taken inspiration from this graphic trend and have incorporated it with OneRare's artwork style to create a unique identity much more interesting than the previous ones. The color play mixed with the typography and some custom OneRare patterns curates the whole look.
CAROUSEL POSTS
The following are a few Carousels Posts that were aimed at explaining the gaming layer of OneRare such as staking at the six different pools at the farm, buying ingredients from other players and selling them for a pair price at the farmer's market. The colors are kept in accordance with the palette while the illustrations lead the overall visual mood.